Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Tis November 12 and 13, at the Hyatt Regency Hotel in Belgrade, Serbia, Marketing Mreža magazine will organize the fourth national festival of integrated communications – KAKTUS 2018. Under this year’s slogan “Idea is nothing without execution!”, the festival’s emphasis will be on quality and timeless executions without which the idea could not survive.
Like last year, KAKTUS 2018 will offer its participants a quality and diverse program from various areas of integrated communications, as well as an overview of the latest world trends, and Marcelo Padoca, the creative director of David & Goliath Los Angeles (USA), will open the festival.
The first day of the festival will feature interactive lectures and sessions by prominent experts from Europe and the world, including Harjot Singh, Chief Strategy Officer, McCann Worldgroup EMEA (UK); Gabriela Lungu, Founder, WINGS Creative Leadership Lab (CZ); Michael Maslov, General Director and Partner, Ketchum Moscow (Russia) and Fabien Aufrechter, Lead, Havas Blockchain (France).
On the second day of the festival THINK TANK workshops will be organized, as well as debates on the programmatic advertising organized by the Direct Media agency. In addition, the annual award ceremony of the KAKTUS 2018 professional awards will be held. Recognitions are awarded in 25 categories, and are awarded to organizations, companies, institutions and agencies for the highest quality and most professional individual and integrated campaigns in the past year. Who will receive this year’s KAKTUS award is decided by an expert jury composed of 26 prominent professionals from creative, PR and digital agencies from Serbia and the region.
“The market of marketing communications in Serbia for four years now has its own national festival, within which only the best quality ideas, those that push the boundaries of the profession and strive for the better future, are being celebrated. This year we continue with an even better quality program, and celebrating the ideas that persist,” said Ivana Parčetić Mitić, founder and editor of the Marketing Mreža portal, and reminded that the entries for the KAKTUS award will last until September 22nd.
The KAKTUS 2018 Festival is supported by 30 media companies from across the region, as well as companies Mercator S, Marbo Product, Jaffa Crvenka, Sberbank, CAR:GO, AVON, Delta Holding, Zlatiborac, Coca-Cola HBC Srbija, Doncafe, Huawei Srbija and brand Orbit. Microsoft Serbia is a bronze sponsor, while HEINEKEN Serbia is now already a traditional friend of the festival. The partners of the festival are agencies – Direct Media, Ovation BBDO, Headline, Degordian, DPC Group, SuperDot, Alma Quattro, Smart+ Research, Info Media Group. The festival is also supported by Nova Communications, Led Media BiH, Propix and Chameleon.
More information on the KAKTUS festival can be found on www.kaktus.rs