After a stellar year in advertising festivals across the globe, Fearless Girl has taken one more prestigious title, winning Grand Effie – best in show – at the 2018 North American Effie Awards Gala in New York, rounding up its tour on festivals.
Namely, although this campaign was lauded for the creativity of its idea, it was also quite an effective ad. Namely, trading volume of the fund that the small bronze statue represented, State Street Global Advisors, rose 384% in just three days, said the Effie jury.
“The Grand Effie jury interrogated the ‘Fearless Girl’ entry and found that, not only was it effective for State Street’s business and brand, it was effective because of its creative power,” said Nick Law, chief creative officer of Publicis Groupe and president, Publicis Communications, who co-chaired the Grand Effie Jury, in a statement.
State Street was also named the most effective marketer, IPG was named most effective holding company, McCann Worldgroup was named most effective agency network, McCann New York picked up the agency office award and Droga5 took the award for independent agency.
