On the Golden Drum stage this year, Calvin Innes, General Manager and Creative Director at JvM NERD London, will explore one of the most influential cultural forces reshaping the media landscape: fandoms.
In his talk, “Fanpower: How Fandoms Became the Most Valuable Media Channel”, Calvin will dive into the rise of fan-driven subcultures, from passionate gaming communities to the growing movement of kidult collectors. Far more than a passing trend, fandoms are about deep emotional connections, authentic storytelling, and communities with the power to move markets.
With over 20 years of experience and a portfolio featuring clients such as Sony, Bandai Namco and Universal Studios, Calvin has mastered the art of transforming niche passions into global campaigns. His insights reveal how the loyalty, energy and creativity of fan communities have become one of the most valuable channels for modern brands.
As President of this year’s One-Channel Jury, he’ll also share what it takes to create work that resonates authentically and meaningfully with audiences. Expect fresh perspectives on a media world increasingly shaped by loyalty, creativity, and culture.
Join Calvin Innes at the Golden Drum International Festival of Creativity, taking place on 13–14 October 2025 at the Grand Hotel Bernardin in Portorož, Slovenia.
Discover how fandoms are rewriting the rules of media – get your pass!
