Facebook and Httpool have announced the establishment of a strategic partnership in our region. Httpool became the official sales partner of Facebook in Bulgaria, Croatia, Serbia and Slovenia. Facebook sees this long-term partnership as an opportunity for local agencies and advertisers to gain access to the broader public and to build constructive dialogue with customers, creating additional opportunities for local entrepreneurs.
Httpool, as Facebook’s new ad sales partner, will offer support and transfer of knowledge and experience to local businesses and help them implement marketing strategies across Facebook, Instagram, Facebook Messenger, and WhatsApp. The goal of the co-operation is to provide support to advertisers in the Adriatic region within their own country, provided by a partner with a strong position, significant experience and great success in the region.
“Our program of collaboration with sales partners has been designed to bring our knowledge and experience to advertisers in countries in the region where Facebook has no physical presence. Today, we are taking another step towards creating even greater value for entrepreneurs in the region,” said Robert Bednarski, Facebook’s Director of Central and Eastern Europe.
“The news that Facebook is investing in Slovenia and other countries in the region is a very positive one for all the stakeholders. This partnership is a great acknowledgment for Httpool, our work so far and our market role. It also brings a great responsibility because we will directly influence further development of the regional advertising market through our work,” said Timotej Gala, director of Httpool for Central and Eastern Europe.
Partnership will bring Facebook’s best practices, training, strategy development techniques, and local payment opportunities to the region, all with the help of Httpool’s professional advertising techniques. Agencies will benefit from staff training, direct charging, and direct support for advertising related issues.
