At the Student Center in Zagreb, the second all-day conference will be held, featuring renowned names from the digital world. The first four speakers have been announced on the SoMo Borac website, and the organizers have revealed three new speakers who will share their experiences with the audience.
Ansgar Wollnik, Senior Solution Sales Specialist at Adobe, is responsible for creating the best personalized customer experience. Data-driven development adds value to companies in the fields of marketing and IT in Switzerland, Austria, and Eastern Europe. In his lecture “AI-Driven Personalization: Transforming Customer Journeys,” he will reveal how to harness the power of Adobe and AI to create tailored customer experiences across all brand channels. At SoMo Borac, he will explain how to best utilize artificial intelligence to create personalized customer experiences that drive engagement and loyalty.
Sofascore has found the formula for building a network of more than 20 million people by connecting sports and technology. Ema Gomerčić, Head of Brand & Content, is responsible for managing Sofascore’s social media, which has over 2 million followers in total. She leads the social team based in Croatia, along with teams in Brazil, Argentina, and Morocco. In her lecture “7 (Own) Goals in 7 Years of the Social Team,” she will share key moments of the team’s development, including successes, mistakes, and important lessons.
Jerko Mihaljević, Creative Director at Imago, will explain why agencies struggle to charge for work created with the help of artificial intelligence and what this tells us about AI and creativity in his lecture titled “AI and the Agency Creative Process.” His presentation will explore the relationship between AI and what we perceive as creativity.
The conference, award ceremony, and party will take place at the Student Center in Zagreb, and tickets can be purchased on the SoMo Borac website. Follow the latest news, not only on the website but also through the SoMo Borac newsletter, Facebooku, Instagramu and LinkedInu. Don’t miss new episodes of the third season of the podcast as well.
