Agency BBDO Zagreb created the „Experience More“ campaign for Hrvatski Telekom with the main idea of attracting younger generations with a possibility of winning prizes that will give them new exceptional experiences like adrenalin trip to Dubai and Abu Dhabi or exclusive sailing adventure on the Adriatic sea. New tariff for younger users of HT services provides them unlimited streaming on their favorite content platforms (YouTube, Pickbox, HBO and Netflix) and on a lot of other gadgets that will help them in making more attractive recordings and easier tracking of every experience.
Starting point for the creative concept of this campaign was a fact that resulted from a global research on millennials with a conclusion that more than 75% of young people would rather spend their money on new experiences than on material things. Also, those experiences are most shared content on social networks, considering that millennials are a generation that is using social networks the most.
Campaign “Experience More” was launched with unique TV commercial for which BBDO hired producer Jovan Todorović and production house Centralna Jedinica.
On the premiere day of broadcasting the TV commercial, a press conference was held with live streaming on Hrvatski Telekom Facebook page. Beside the video, the conference also presented the first exceptional experience that young people can win – an adrenaline trip to Dubai and Abu Dhabi.
The whole campaign was additionally promoted by famous Croatian online influencers like Andrea Andrassy, Ivan Šarić, Ella Dvornik and Goran Vugrinec Goc. They shared stories about their unforgettable experiences and trips.
All that is necessary to enter the competition for winning the experience is to apply at dozivivise.hr web page. At this stage of campaign, participants can win an unforgettable sailing trip on the Adriatic Sea with their friends.
Having new experiences was also promoted in Hrvatski Telekom shops where visitors had a chance to meet the brand ambassadors of the campaign and to participate in a unique Spaceball experience.
“Experience More” campaign is already having great sale results and a distinct response from the millennials, and it is setting a milestone for different approach in this dynamic part of the market.
