PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Exhibition Plaktivat: Posters that change society

Posters, which have always been a ‘crème de la crème’ of media, actually made advertising what it is.

19/11/2019
in News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

A retrospective exhibition of socially engaged posters opened at the Historical Atrium of the Ljubljana Town Hall. It displays works awarded and a selection of short-listed entries at Plaktivat international competitions.

Plaktivat is an international competition in designing city posters, which is open at least twice each year by TAM-TAM in collaboration with various partners depending on the content of the treated topic. The exhibited posters draw attention to different social topics including Internet addiction, violence against women, crisis of the media, brain drain, alternatives to consumerism…

Poster and design enthusiasts, activists, and creatives were addressed by Plaktivat project leader Tomaž Drozg and prof. Janez Koželj, vice-mayor of the town municipality of Ljubljana. The latter pointed out city posters as an important part of public communication, “which uses visual means to communicate values with which society is to advance. Unlike commercial advertising posters, city posters are not consumer goods, but rather lend public spaces value and meaning. Designers of public posters generate surprise by rejecting mediocrity and establishing a contact with various areas of the functioning of society.”

With the newly established TAM-TAM institute, Tomaž Drozg wants to give city posters back their rightful place, which is why he will proceed with similar projects in the future. “Today’s exhibition marks five years of the Plaktivat project, which does not represent the end of this project, but merely a milestone and a search for new inspiration. Plaktivat will remain an activator of collective consciousness.”

 

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1. Plaktivat

2. Plaktivat izložba

3. Plaktivat izložba

4. Plaktivat izložba

5. Plaktivat izložba

6. Plaktivat izložba

7. Plaktivat izložba

8. Plaktivat izložba

At the opening of the exhibition, TAM-TAM institute also presented a catalogue titled Plaktivat – Posters that Change Society, which includes works by all 12 winners and 162 finalists as well as various contributions on the role of posters, the power of the medium, on communicating important subjects, and on design. Tomaž Drozg added: “After several years of vacuum in the field of written publications on posters, the catalogue represents a contribution to the popularisation of posters and their authors, which is a pivotal mission of the TAM-TAM non-profit institute for virtual culture.”

The publication of the catalogue was also made possible by two agencies that regularly participate in Plaktivat competitions: AV studio is a marketing agency with 40 years of experience, which has also co-created communication channels throughout its existence. As stated by Jure Tovrljan from the said agency: “Posters, as a form, co-shape public space and are one of the oldest media formats. And so TAM-TAM’s posters and thereby Plaktivat stand as a part of the ever-changing city centre. The posters induce social criticism exhibiting a strong sense of responsibility toward content and employ creative excellence to broach a variety of issues.”

Domen Husu, creative director from Yin+Young agency, which has won as many as two competitions, adds: “Posters, which have always been a ‘crème de la crème’ of media, actually made advertising what it is. For this, if nothing else, they deserve our respect and support like any elder would. At the same time, the project more or less successfully raises young prospects in our field and revives certain professional standards, which are all too often neglected. After all, when we were still a reasonably “green” agency, our first “breakthrough” onto the local “scene” was in part thanks to Plaktivat. All this considered, it is interesting that the project supporters only count two agencies rather than all of them, or at least those, who took part in or even won the Plaktivat competition. Above all, in keeping with current trends, which cause numerous agency products to strive for social responsibility, it would therefore not be bad to show a little more (associational) social responsibility towards ourselves and our craft in these instances.”

The socially responsible posters will be on display until 3 December 2019. The catalogue, which is also on display at the Historical Atrium of the Town Hall is available to purchase a mere few steps away at TIC Ljubljana. You can also order it at institut@tam-tam.si.

Tags: Slovenia
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