Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Exclusive adidas Originals #NMD party was held in Paris, the eternal city of light, that saw the unveiling of latest models: R1 Reflective, Color Boost and NMD_XR1. After New York and Los Angeles, Paris is the first European city that has had the honor to be the host of such an event, with urban, underground and modern approach to the story “Past Empowers the Future”.
adidas Originals took their guests to a unique musical journey that combines past and future. The combination of art and sound brought to life the stories and the energy of the glory days of techno music, through a unique sensory experience that filled the entire space.
The location of the event was kept top secret until the very beginning of the party, when more than 1,000 VIP guests from around the world arrived at the destination decorated in special lighting effects, under a bridge next to the Seine. Chance to enjoy this unusual music/fashion experience had many guests, including influential people of Paris and Europe from around the world. A breathtaking setting led the guests through the tunnel to the Hypercube, a key element that shows what the future of rave looks like.
The experience was further complemented with a mirror room, which showcased classics of electronic music made into graphic art.
Dancing to the rhythm of music played by the leading British star Maya Jane Coles and French rising stars Bambounou and Clara3000, Parisians and members of the European creative community had the chance to see the new NMD R1 Runners, Color Boost and XR1 models, as well as the new C1 model, on a special audiovisual screen.
The new design of adidas models shows the commitment of the brand to empower the future through past. Inspired by the past through the “collective memory” of the legendary adidas sneakers, NMD_XR1 model “borrowed” some details of the original NMD_R1 model and shows the future of adidas Originals products.
Stylish jerseys, retro sweats, felt broad-brimmed hats, Jeremy Scott bags in the shape of basketballs and more interesting fashion details indicated how inseparable the connection between fashion and music actually is.
As part of the FUTURE campaign introduced earlier this year, adidas Originals continues to use the details of the past to inspire the future by presenting sounds and visuals of a past era. NMD_party breathed life into an extraordinary space in which a cultural movement emerged that has played a role in the formation of an entire generation of young creatives.
More details on NMD model can be found on Instagram profile @adidassrbija.