Europlakat Slovenia for the first time on the market of Slovenia realized an AR campaign for the telecom provider A1. In the first five days the campaign on YouTube had nearly 70,000 views.
A1 is the second largest Slovenian mobile operator with GSM / GPRS / EDGE / UMTS / HSDPA / LTE networks.
Since September 2003, the company operated on the Slovenian market under the brand Si.mobil – Vodafone. In June 2008, the company presented itself to the public under the brand Si.mobil and the slogan: Say something nice!
Since last month, Si.mobil has changed its name to A1 Slovenia, owned by A1 Telekom Austria Group. Their new tagline is: A1. The beginning of something extraordinary!
The campaign was created by the agency Grey Ljubljana, and the animations, which are the key element of this outdoor campaign, were done by the agency Art Rebel 9.
Check out their promotional video with innovative outdoor advertising below.
