Đuro Radosavović, Creative Director at New Moment New Ideas Belgrade, will serve on the Jury for Brand Experience & Activation, Creative Commerce, while Darko Bosnar, Chief Creative Officer at Imago Ogilvy, will judge work in the Entertainment category. Their names are part of a line-up through which Eurobest is further expanding the number of markets involved in judging European creativity this year.
For Serbia, this also marks its first-ever representation on the Eurobest Jury. Lithuania will also be represented for the first time, while the overall line-up brings together creative leaders from 28 markets, the broadest geographical representation in the Awards’ history.
Eastern Europe has a particularly strong presence this year. The 2026 Jury includes 16 representatives from nine markets across the region: Azerbaijan, Bulgaria, the Czech Republic, Georgia, Hungary, Poland, Romania, Turkey and Ukraine. This follows the 2025 results, when more work from this part of Europe was awarded, including the first two wins for Bosnia and Herzegovina.
London will therefore bring together representatives of brands, platforms, agencies and creative businesses from different parts of Europe. Companies represented include Uber, LinkedIn, Procter & Gamble, La Poste, Vlisco, Electric Castle, Apple and The LEGO Group.
Simon Cook, CEO of LIONS, noted that the diversity of Europe’s creative landscape gains its full value when it is reflected in the judging process as well. According to Cook, bringing together more markets introduces different cultural, commercial and creative contexts into the discussion around which work sets the standard for Europe.
The full jury list has been published on the official website, while the juries will convene in London throughout November, as entries for Eurobest 2026 are open until 15 October 2026. Winners will be announced on 2 December, while the Grand Prix winners will be revealed at a dedicated evening reception at London’s Southbank Centre, following a full day of Most Contagious content.
