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During its traditional lunch at Cannes last week, The Epica Awards has underlined its unique positioning in the awards landscape with a new advertising campaign from Hecho Studios Amsterdam, wittily reminding potential entrants that it’s time to leave the “self love” to other awards. Hecho Studios gathered photographer André Bakker and body paint artist Ton Nizet to create striking images that shed light on the status quo of creative awards and Epica’s uniqueness.
“We appreciate the aesthetic and unique perspective Epica brings to judging creative work. To elevate this we wanted to convey a bold and visually striking message inspired on op art. With André and Ton in the mix, we managed to create an eye-catching visual that illustrate self-affirmation with a dash of sex-appeal”, says Gregg Clampffer, Executive Creative Director at Hecho Studios Amsterdam.
Epica Awards will return to Amsterdam for its next jury meeting, this year presided by Fiona Rogers, COO of Magnum Photos, as well as the conference and ceremony from November 18 to 21. The ceremony will be held for the second time at the spectacular KIT Royal Tropical Institute. It will be preceded by the annual Creative Circle conference, whose subject this year is “The Truth About Brand Purpose.”
Epica has also revealed its new website, designed by Lithuanian studio and former Epica winner Godspeed Branding.
Tomas Ramanauskas, co-founder of Godspeed Branding: “We decided to go epic for Epica. First, we’ve focused on brand assets: a striking award—a glass pyramid. It became the focal point of the website, a spinning object of fetish. Then we’ve taken Epica’s main brand colour and made it rule their web look—all of it turning black.”
Epica’s editorial director Mark Tungate said: “At a time when ‘purpose’ is omnipresent in branding, it’s probably a good idea to remind people of our own. Our new website, the involvement of Magnum and the new campaign all emphasise our heritage and the value we bring to the industry.”
He added that after a number of nomadic years, Epica had chosen Amsterdam as its annual home. “For us the city represents both a global outlook and a non-traditional approach to creativity.”
He also thanked Epica’s sponsors and partners: Adobe, ACT, AdForum, Euronews and Lürzer’s Archive.