With this year’s festival Days of Communication, communication experts once again have the opportunity to boast the creative projects and digital campaigns which they are particularly proud of. Croatian national creative competition, IdejaX, rewards the most original, unique ideas that push the boundaries, regardless of the type of media in which they were realized, while on the other hand, the MIXX competition celebrates the best digital campaigns and digital tools/platforms in the field of market communications.
The winners of both competitions will be announced at the award ceremony for best agencies and advertisers at the Days of Communication in Rovinj, April 12-15, 2018.
IdejaX is the biggest domestic competition in Croatia, attracting big and small agencies alike, which enter their creative ideas in a contest for prestigious gold, silver and bronze IdejaX trophies. In order to improve this competition, this year special emphasis will be placed on neutrality when evaluating works, and the jury practice that will mirror that at major world festivals such as Cannes Lions or Eurobest. The jury consists of highly qualified creators coming from the best local agencies, according to their success at IdejaX in the previous year. The organizer of the competition is HURA, and entries are open until 20 March 2018. You can find the details of the competition here.
The MIXX competition is done according to the international IAB license, and it celebrates the best digital campaigns and digital tools/platforms in the field of market communications. Scoring criteria include creativity, strategy, implementation, use of media and achieved results. All criteria are equally important for the final score and the selection of winners. The jury consists of professionals from all segments of the digital industry – strategy, creativity, production and media lease. The organizer of the competition is IAB Croatia, and the entries are open until 8 March 2018. You can find more about Mixx here.
The technology and creativity are the themes of the sixth edition of Days of Communication. With each consecutive year Days of Communication records an increasing number of participants. Organizers have so far announced two lecturers this year: Jayanta Jenkins, Creative Director of Twitter, and Brad Parscale, Digital Media Director for Donald Trump’s presidential campaign. In addition, organizers announced that this year’s festival will be rich in interesting and diverse content. Early bird registrations for the festival and accommodation will be open until 13 February 2018.
