IAB Serbia has opened entries for the ninth edition of the MIXX Awards, and agencies, brands and publishers can submit their work until April 27, 2026. This is the only competition fully dedicated to digital projects and campaigns, organized under the license of the European IAB.
This year’s edition comes under the slogan “It matters”, clearly setting the criteria: projects are awarded not only for creativity, but also for concrete results and impact on business and the market. In line with this, the organizers emphasize the importance of thoroughly reviewing the new rulebook, which introduces several changes compared to the previous year.
One of the key novelties is the introduction of the MIXX Council, an advisory body that participates in forming the jury, provides opinions on categories and rules, and monitors the alignment of the competition with market developments. The goal of this body is to further ensure transparency, relevance and credibility of the evaluation process. The Council’s mandate lasts two years, and it consists of industry representatives from the agency, media and organizational sectors.
The evaluation system remains clearly structured: each submitted work is assessed through four segments – strategy, execution, creativity and results – with each segment accounting for 25% of the total score. Each submission must also include a detailed rationale, further emphasizing the importance of strategic thinking behind campaigns.
Participants can submit projects in a total of 12 categories covering key areas of digital marketing, including Branded Content, Performance Marketing, Influencer Marketing, Social Media (Always on), Social Media Campaign, Long Form Video, TikTok, E-Commerce, Advanced Creative / Tech Use of AI, Effective Use of Data, Brand Awareness Campaign and Corporate Social Responsibility. Category winners compete for the Grand Prix, the most prestigious award of the competition.
Entries are submitted exclusively through the online platform on the official website mixx.rs, and eligible works are those realized between January 1, 2025 and March 1, 2026.
The judging process takes place on a closed digital platform, where the jury has access to all key elements of each submission – from case videos and creative materials to the entry form. Works are scored from 1 to 10 in each segment, while the final score represents the average of all criteria.
The winners of the MIXX Awards 2026 will be announced on June 5, as part of the Digital Day conference, which will take place on June 4 and 5. As a global recognition awarded exclusively to digital projects, the MIXX Awards continues to set standards of excellence in the industry, rewarding ideas, strategies and campaigns that show what truly matters in modern digital marketing.
