As of Monday, 16 January, registrations for two prestigious competitions of the Days of Communications are open – the national creative competition IdejaX and competition Mixx for the best digital projects, created under the international license of IAB. With the opening of entries, organizers also presented the new rules of competition. Agencies can enter their projects for Mixx by 5 March, while entries for IdejaX will be open until 10 March.
With the development of the market and the emergence of new trends in the industry, organizers of Days of Communications, HURA and IAB, have also updated the rules of the competition. One novelty which should certainly be highlighted is the awarding of gold, silver and bronze awards in competition IdejaX. Organizers invite all interested agencies, regardless of size and specialization, to apply in large numbers and showcase their creative projects.
The national creative competition IdejaX rewards ideas X – original ideas that push the boundaries, regardless of the type of media in which they are realized in the market. In the past six years, 779 different works competed for this award, and given the great results that were achieved at past competitions by large as well as some smaller agencies for the first time participating in the competition, it has been proven that everyone has an equal chance of success.
Mixx competition awards prizes for the best digital projects and digital tools and platforms in the field of market communications. Entries are evaluated on the basis of creativity, strategy, implementation and use of the media and the results achieved, whereby the members of the jury and professionals from the digital industry are all equally important in the selection of winners.
All information about the competitions and how to apply are available on the official website www.danikomunikacija.com. Winners of the competitions IdejaX and Mixx will be announced at this year’s Days of Communications 2017.
