Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Mixx competition, created under the international IAB licence, awards the best digital campaigns and digital tools/platforms in the field of market communications.
Criteria include creativity, strategy, execution and use off media, as well as achieved results, and each listed criteria is equally important in selection of winners.
Mixx brings some important novelties this year – a new category has been introduced in which publishers will be able to compete, representing a new opportunity for them to present their best works at the Days of Communication national festival in Rovinj.
First-class work with the highest average rating from all categories of integrated campaigns – Brand Awareness, Direct Response and Lead Generation and Cross-Media Integration – will get the title of the Best-in-Show and will have the honour to compete at Mixx Europe 2020 competition, the costs of which will be covered by the competition organizers.
The winners of Mixx – as well as the winners of the IdejaX competition, for which the deadline is March 10, 2019 – will be announced at the awards show of the national market communications festival Days of Communication in Rovinj, set to take place March 28 – March 31, 2019.