The culture of success in entrepreneurship goes beyond the financial aspect—it encompasses vision, innovation, and continuous development. Embracing a culture of success means fostering courage, openness to new ideas, and a constant acquisition of new knowledge. Such a culture is built on vision and passion, but also on accepting risks, a conscious commitment to continuous learning, and adapting to new trends.
What kind of entrepreneurial culture does Croatia live? Are we a society that celebrates success in all its dimensions? Do we punish failure, or do we accept it as an integral part of the path to success? – Answers to these questions will be provided by one of the most anticipated business conferences this fall.
In today’s world, where change is the only constant, successful entrepreneurs see opportunities where others see obstacles. They don’t wait for opportunities to come on their own, but actively create them through innovation and bold risk-taking. With this approach, the Entrepreneurial Mindset conference in Zagreb has been gathering visionary entrepreneurs for six consecutive years with a clear goal: to create an encouraging environment and a healthy entrepreneurial climate. This fall, on November 21, 2024, the leaders of Croatian entrepreneurship will take the stage at the Croatian National Theatre in Zagreb, united in a common mission—to raise awareness of the importance of the culture of success as a key element for the growth and awakening of Croatia’s economy.
Entrepreneurial Mindset as an Entrepreneurial Movement
For six consecutive years, representatives of the media platform Poduzetnik, along with their partner EY Croatia, have led an entrepreneurial movement under the initiative “Entrepreneurial Mindset.” These are conferences shaping the direction in which entrepreneurship in Croatia is developing. They bring together people with entrepreneurial and open minds, encouraging them to recognize opportunities, bravely seize them, and use them to develop their visions. Each year has carried a strong message reflecting the challenges, opportunities, and vision of the future at that time. The first year conveyed the message that entrepreneurs must be society’s leaders, emphasizing their key role in economic and social progress. The second year mobilized the entire society with the call: “If not now, when?” urging the society to take concrete actions aimed at economic growth. In the following years, the focus was on visionaries and innovators who shared their knowledge and experiences under the theme “Leaders Among Us.” In the post-pandemic period, the conference encouraged entrepreneurs with the message that the growing crisis should be used as an opportunity, pointing out chances for innovation and the introduction of new technologies. In recent years, the themes have carried a motivational message “Croatia is a land of opportunities,” highlighting the potential of the domestic market and faith in entrepreneurial possibilities for the growth and development of Croatia’s economy. These messages not only served as inspiration to entrepreneurs but also played a broader role in encouraging society to change. All of them together led to the awareness and louder advocacy of this year’s theme—The Culture of Success.
“This year’s conference aimed to primarily raise awareness of the importance and benefits that an entrepreneurial mindset, which celebrates the culture of success, can bring to society. The culture of success is not a privilege of the few, but a mindset that everyone can embrace. Entrepreneurs need to realize that the world is full of untapped opportunities, but the key is to actively seek them. For society to progress, we must nurture that entrepreneurial spirit, encourage innovation, and accept uncertainty as an ally, not as an enemy. With this conference, we want to emphasize that the culture of success is not a luxury—it is a necessity for any serious progress,” said Ognjen Bagatin, co-organizer of the Entrepreneurial Mindset conference.
Mission: To Advocate More Loudly for the Full Spectrum of Experiences—from Triumphs to Challenges
Embracing a culture of success in an entrepreneurial sense means accepting the full spectrum of experiences—from triumphs to challenges. For the entrepreneurial spirit to grow, it is necessary to embrace both aspects—success and failure—because each contributes to a stronger, more sustainable business mentality. This synergy between success and failure forms the foundation for authentic growth, both of entrepreneurs and their business visions.
Through inspiring lectures and engaging panels, the conference will also pay special attention to failure—as an indispensable part of every entrepreneurial story. Today, the greatest entrepreneurs often emphasize that the most valuable lessons were learned precisely from their failures. Every fall provides an opportunity for reflection, reevaluation of strategies, and a better understanding of the market. Through failure comes a transformation of mindset—it becomes more resilient, flexible, and focused on long-term goals instead of short-term victories. In this process, key traits such as perseverance, creativity in problem-solving, and adaptability are developed, which are the foundation of sustainable success. Failure is not the opposite of success, but a part of the journey toward it. Failure is not the end, but an opportunity for learning and progress. Through failure, entrepreneurs develop resilience, learn from their mistakes, and become better leaders.
“Through my own experience, I have learned that the culture of success is not just about achieving results but about how we approach every opportunity. Success comes when we stop seeing risks as obstacles and start viewing them as chances for growth. That means being brave, consistent, and willing to learn every day. It is precisely changes and challenges that create the opportunity for fresh perspectives, bring new and innovative solutions, and enable growth and the acquisition of new knowledge. The real value is not in the immediate victories but in a lasting commitment to development and a constant search for innovation,” concluded Ognjen Bagatin.
This conference is yet another confirmation that by highlighting the right examples of leadership, vision, and entrepreneurship, more entrepreneurial ventures can be encouraged, and a healthy entrepreneurial climate can spread. To find out who these exceptional champions are that will take the stage at this year’s conference, you can follow the official Entrepreneuriali mindset conference website, and secure your participation via the following link: Tickets.
