Podravka, as a regional leader, has once again shown that, along with the tradition of which they are proud, the innovation also drives the company. They have launched innovative delicacy pate and spreads, created by Podravka chefs who have imbued their culinary expertise in these products. These are not classic pates which consumers are accustomed to, but amazing combinations of selected ingredients such as chicken liver pate with cracklings or sausage, chicken pate with asparagus, pate a la stew and hummus spread.
The challenge they put before Unex Group and creative director Iva Babaja was to create packaging that will adequately show how it really is something different and special, and will also make the product pop-out on the shelf. Distinctiveness was achieved by using a selection of black background combined with the unusual darker colors. It’s obvious in the presentation of the product, which displays small snacks in a refined and imaginative styling, so it is immediately obvious that these pates and spreads really deserve a place even in the most elegant occasions.
