Effie is celebrating its 50th Anniversary as the leading global authority on marketing effectiveness. As part of Effie’s celebration of effectiveness in our industry, a special award, 5 for 50, will be given to the five most enduringly effective and inspirational brands globally.
The 5 for 50 award represents the pinnacle of sustained brand success – the brands that have led the industry and inspire us all.
Effie believes effectiveness is dynamic and ever-evolving. The winners of this global award will need to have demonstrated that they most effectively adapted, stayed relevant, and sustained business success over a period of time.
Brands that have experienced enduring success and have won more than one Effie Award over more than one year are eligible to enter by February 22, 2019.
