Effie Worldwide is pleased to announce the arrival of the prestigious Effie Awards to Serbia, in partnership with the International Advertising Association Serbia (IAA Serbia).
Effie Worldwide is known globally as the leading champion of marketing effectiveness with its signature initiative, the Effie Awards, being recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the Effie Serbia program, Effie Worldwide’s international network now expands to 48 programs (41 national programs, 6 regional programs, and 1 global program).
The inaugural Effie Serbia competition will be open to all marketing efforts that ran in Serbia during the eligibility period. Complete details on eligibility and competition rules will be available by January 2017, with Call for Entries announced shortly after. The first ceremony, where the 2017 Effie Awards Serbia winners will be announced, is tentatively scheduled to take place in June 2017.
“The addition of Effie Serbia will strengthen and enhance the effectiveness of marketers throughout our 48 global programs and beyond,” said Neal Davies, President & CEO of Effie Worldwide. “Through the Effie Index, we’ve helped discover some of the brightest and most effective agencies and brands for all marketers to aspire to and learn from.”
The Effie Effectiveness Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Miloš Simić, IAA Serbia Chairman stated, “This program opens a new chapter for the marketing industry in Serbia. For us as a profession, it is very important to measure the effects of local marketing communication, and it will be valuable for Serbia to benchmark against other markets through the Effie Index. Effie sends a clear message about the importance of marketing communications and their contribution in building strong brands.”
Complete details about the 2017 Effie Serbia program will be available soon. To sign up to receive email updates about the program, visit effie.org/award_program/partner/serbia.
For more information about IAA Serbia, contact:
Jelena Ivanović
Executive Director
IAA Serbia
jelena.ivanovic@iaa.rs
+381 11 20 90 214
www.iaa.rs
For more information about Effie Worldwide, contact:
Jill Whalen
Vice President
Effie Worldwide
jill@effie.org
212-849-2754
www.effie.org
