Effie Worldwide has released the Effie Index 2024, the 14th edition of the annual global ranking celebrating the most effective marketing campaigns worldwide, created between January 1 and December 31, 2024.
Traci Alford, Global CEO of Effie Worldwide, emphasizes that the results of this index set the benchmark.
‘The Effie Index sets the global standard for marketing effectiveness. It recognizes work that works – campaigns that drive impact across geographies, industries, and audiences‘, said Alford.
Media Marketing brings you the list watched by the entire global industry:
Most Effective Marketers:
AB InBev, McDonald’s, Unilever, PepsiCo, and Mondelēz International
Most Effective Brands:
McDonald’s, Dove, KFC, Samsung, and O Boticário
Most Effective Agency Holding Groups:
Omnicom, WPP, Publicis Groupe, Interpublic Group (IPG), and Dentsu
Most Effective Agency Networks:
Ogilvy, McCann Worldgroup, BBDO Worldwide, DDB Worldwide, and VML
Most Effective Agency Offices:
AlmapBBDO (São Paulo, Brazil), Ogilvy (Mumbai, India), Leo Burnett (Mumbai, India), McCann (Gurugram, India), and Leo Burnett (Dubai, UAE)
Most Effective Independent Agencies:
Mischief @ No Fixed Address (Brooklyn, USA), ISLA (Mexico City, Mexico), ISLA (Buenos Aires, Argentina), The Womb (Mumbai, India), and Soko (São Paulo, Brazil)
