For the eighth time, Effie Slovenia will reward ideas and strategies proven to work, those that are efficient from the standpoint of the use of market-communications resources and contribute to the success of their brand. Slovenian Advertising Chamber (SOZ), based on a license agreement with Effie Worldwide, organizes Effie awards every two years. Effie awards in Slovenia are recognized as highly reputable and the most desirable awards in the field of marketing communications. It gives participants the confirmation of their knowledge and work, greater credibility in the surrounding in which they operate, and a significant reference in the industry, which is why the number of entered campaigns grows every year in Slovenia. Entries for the next Effie Awards Slovenia can be sent until 5 December 2016, at 12.00 hours, for all proven effective market communication campaigns that were realized in the period from 15 October 2014, to 15 October 2016 in the Republic of Slovenia, regardless of whether the agency or advertiser is from another country.
President of Effie Slovenia 2016, Mojca Avšič, director of research and development in the strategic business area of spreads at Droga Kolinska / Atlantic Group, revealed the key objectives that the team behind Effie Slovenia 2016 had set before themselves: “To educate the target group about what it means to live the ‘Effie principle‘ each day, get new entries from new applicants and for the first time in Slovenia award the platinum Effie – of course, only if the entry significantly exceeds the strict criteria of the jury.”
“We believe that it was the Effie that significantly contributed to raising awareness of the importance of setting, monitoring and measuring the efficiency of market communications. We are confident that the mission of the Effie Awards is above all helping, educating and clarifying. Therefore, this year we are including in the competition a very important novelty – for the first time we will enable applicants to receive feedback from the jury on why their campaign was successful or unsuccessful. Feedback, in fact, is often painful, but allows us to move forward. Perhaps some of the applicants will disagree with the feedback on their entry, but I believe that in two years, when they once again read the comments with less passion, they will be able to use that feedback and write their next entry and case study more easily and better. With the jury feedback, we are establishing an even better basis for building the culture of learning,” said Mojca Pesendorfer, professional director of Effie Slovenia 2016, head of marketing in the strategic business area of spreads at Droga Kolinska / Atlantic Group.
Photo: Mojca Pesendorfer and Eva Aljančič
The jury – made up of highly experienced marketing professionals – represents a guarantee that this year’s Effie will celebrate advertisers and agencies that implement market-communication activities to the highest standards, and which achieve the set goals. “Among the entries the jury will look for consistency and logic of business, marketing, and communication strategies alike. They will evaluate the long-term nature in terms of thinking outside the time frame of a single campaign. They will appreciate uncompromising goals and results, and especially significant indicators of success will be the sales results, profitability and performance indicators in the pre-buy process,” said the president of the Effie jury Eva Aljančič, CEO of Ventocom Slovenia.
