Effie Awards Serbia has announced the list of finalists for its 2026 edition, following a judging process involving more than 60 jury members, along with an additional evaluation by the Scoring Committee and confirmation from Effie Worldwide. A total of 20 entries across 14 categories remain in the official competition.
The members of the committee were appointed by the Organizing Board of Effie Awards Serbia, and this year it consisted of Predrag Kurčubić as Jury President, Predrag Ćirović as Vice President of the Jury, Prof. Dr. Nataša Đurđević from ESEM Business School, and Jelena Ivanović, Executive Director of Effie Awards Serbia.
According to the organizers, the selection process was conducted in line with Effie’s transparent judging standards, which the industry itself continues to recognize. In a recent survey conducted among marketing professionals, more than three quarters of respondents rated the Effie jury as credible, while nearly the same number considered the judging system transparent.
The final round of judging is scheduled for May 18, after which this year’s Effie winners will be announced.
Below is the complete list of finalists:
Beverages (Non-Alcohol) – Non-Carbonated, Carbonated Drinks
Rosa. Menjam se.
Client: Coca-Cola Hellenic
Brand: Rosa
Lead Agency: New Moment New Ideas Company
Partner Agencies: WPP Media, Flexis Consulting
Finance, Financial Cards & Insurance
Bank Max Current Account
Client: Yettel Bank
Brand: Bank Max Current Account
Lead Agency: New Moment New Ideas Company
Partner Agencies: Media House, Emote Films
I Taught My Grandma
Client: NLB Komercijalna Banka
Brand: NLB Komercijalna Banka
Lead Agency: Ovation Beograd
Partner Agencies: Media House, Rooster Production
Internet & Telecom
A1 Roaming
Client: A1 Srbija
Brand: A1 Roaming
Lead Agency: Leo (Serbia)
Partner Agencies: Baš Čelik, Žiška, Publicis Media Serbia
Non-Profit
Till Death Do Us Part
Client: Autonomous Women’s Center
Brand: Till Death Do Us Part
Lead Agency: McCann Beograd
Partner Agencies: Universal Media, Two Rivers, NN Media
Retail
First-Hand
Client: Delhaize Serbia
Brand: Maxi
Lead Agencies: New Moment New Ideas Company, Universal Media
Personal Care
Let’s Be Louder Than Baby Blues
Client: Essity Croatia
Brand: Libresse
Lead Agencies: Ovation Beograd, BBDO Zagreb
Partner Agency: Publicis Media
Snacks & Desserts
Chipsy Flavor Battle
Client: Marbo Product
Brand: Chipsy
Lead Agency: Ovation Beograd
Partner Agencies: OMD Serbia, Rooster Production
Commerce & Shopper: Crisis Response / Critical Pivot
Everything You Need Is Back Again
Client: Bambi
Brand: Bambi
Lead Agency: Communis
Performance Marketing
Shoppster Finds Hidden Revenue in Dormant User Pool
Client: Shoppster Serbia & Slovenia
Brand: Shoppster
Lead Agency: RTB House
Customers Who Didn’t Yet Know They Were Looking for Pandora
Client: Clips DK
Brand: Pandora
Lead Agency: Escape
Small Budgets – Non-Profit, Products & Services (up to 2.5 million dinars)
Till Death Do Us Part
Client: Autonomous Women’s Center
Brand: Till Death Do Us Part
Lead Agency: McCann Beograd
Partner Agencies: Universal Media, Two Rivers, NN Media
Positive Change – Environmental: Brands, Non-Profit/Social Good: Brands, Non-Profit
Till Death Do Us Part
Client: Autonomous Women’s Center
Brand: Till Death Do Us Part
Lead Agency: McCann Beograd
Partner Agencies: Universal Media, Two Rivers, NN Media
Sustained Success – Non-Profit, Products & Services
Grand Coffee – Let’s Make Time for a Check-Up
Client: Atlantic Grand
Brand: Grand Coffee
Lead Agency: Luna TBWA Beograd
Partner Agencies: Executive Group, Pro Media Group, Media House, Institute of Public Health “Dr Milan Jovanović Batut”
Imlek Protein
Client: Imlek
Brand: Imlek Protein
Lead Agency: Leo Beograd
Partner Agencies: UM Beograd, Bad Rabbit, Avokado
Social Media / Influencer Marketing / Engaged Community: Products, Services
Let’s Be Louder Than Baby Blues
Client: Essity Croatia
Brand: Libresse
Lead Agencies: Ovation Beograd, BBDO Zagreb
Partner Agency: Publicis Media
Timely Opportunity
Same Price
Client: A1 Srbija
Brand: Same Price
Lead Agency: Leo (Serbia)
Partner Agencies: Baš Čelik, Žiška, OMD Serbia
Everything You Need Is Back Again
Client: Bambi
Brand: Bambi
Lead Agency: Communis
Youth Marketing
McDonald’s – My Crew
Client: Nicefoods Restaurants
Brand: McDonald’s – My Crew
Lead Agency: Luna TBWA Beograd
Partner Agency: OMD Serbia
To Twist Yourself with Happiness
Client: Atlantic Group – Štark
Brand: Kisela Bananica
Lead Agency: Ovation Beograd
Partner Agencies: Pro Media Group, Media House
This year’s Effie season is supported by numerous partners and sponsors, including AikBank, Doritos, Carlsberg Serbia, Henkel, Mastercard, McDonald’s, Nestlé, Plazma, UniCredit Bank, Havas, Ipsos, Luna TBWA, McCann, Ovation BBDO, Publicis Groupe, Universal Media, WPP Media, Dr. Oetker, Grand, The Coca-Cola Company, Rosa, Alma Quattro, SparkMedia, Friday and OMD.
