Effectiveness was once again at the center of attention at Dani komunikacija in Rovinj, where the winners of Effie Awards Croatia 2026 were announced, an award that recognizes marketing communication through what the industry increasingly values today: real business impact, strategic precision and measurable market results.
This year’s Grand Prix was awarded to Kaufland and agency Cvoke for the project Dom je bliže nego što misliš, realized in collaboration with strategic partner OMD Media, confirming that campaigns combining a clear strategy, relevant insight and long-term market impact continue to represent the highest standard of the communications industry.
Long-Term Effectiveness
The Gold Effie Award was also presented to Atlantic Grupa and agency Luna\TBWA together with strategic partners Pro Media Group, Luna & Točka and Aragon for the project Povratak dobroj strani kruha. Silver was awarded to Konzum plus and ZOO agencija with strategic partners TCC Global and Studio Nexus for the project Mali veliki talenti 3.
Food
Bronze awards were presented to Podravka and agency BBDO Zagreb with partners OMD Media and Enterwell for the project Kuhanje je strašno!, as well as to Podravka and agency McCann Zagreb with partner OMD Media for the project Ti biraš: Jedna ili sve?.
Telecommunications Services
Silver was awarded to Hrvatski Telekom, brand bonbon and agency Señor with strategic partners 404 / MYTY and Pro Media Group for the project bonbon je po tvom.
The Bronze award in the same category went to Hrvatski Telekom and agency 404 / MYTY with partner Pro Media Group for the project Perplexity Pro AI.
Health
Silver was awarded to Croatia Poliklinika and agency Bruketa&Žinić&Grey with collaborators Go2Digital and Millenium promocija for the project Kada brinem znam kamo idem.
The Bronze Effie went to Jadran Galenski Laboratorij and Spellcaster with strategic partners PHD Network and PHD for the project Vjerujte svom želucu, uzmite Reflustat!.
Retail and E-commerce
The Silver award went to company Plodine and agency Imago Ogilvy with strategic partners Real grupa, Riba ribi grize rep and Lloyds digital for the project Plodine Card.
Marketing and Business Innovation
Silver was awarded to Konzum plus and ZOO agencija with strategic partner Asombro Extremo for the project Kupon po tvom.
Financial, Insurance Services and Fintech
The Bronze award went to Wiener osiguranje, agency BBDO Zagreb and partners OMD Media and Dentsu Creative for the project Jasna stvar!.
Positive Change: Social Good (Brands and Non-Profit Sector)
Bronze awards were presented to Essity and BBDO Zagreb for the project Baby Blues, followed by A1 Hrvatska and BBDO Zagreb with strategic partner Real grupa for the project Dječja posla, as well as Kaufland and McCann Zagreb for the project Kaufland škola voća i povrća.
The announcement of the Effie Awards Croatia winners marked one of the central festival evenings of this year’s Dani komunikacija in Rovinj, once again confirming how strongly the market today values campaigns capable of combining creativity, strategy and tangible business results.
