What to do when a diamond is gone from a heavily guarded gallery?
For starters, public was invited to collaborate in the investigation through posts on digital channels, and on the website ukraden-brilijant.si, using a 360-degree security camera shot made just before the theft was invited to cooperate.
Users could cooperate in the investigation by voting for one of the suspects. They could check the validity of their decisions by reviewing the final video ad, which premiered online, and was later rolled on TV.
In the video, in addition to the shrewd detectives, a major role was played by Donat Mg which cracked the case and revealed the secret to brilliant digestion.
CREDITS:
Elements of the Campaign: Online and TV
Client: Atlantic grupa d.d.
Agency: Pristop d.o.o.
Media agency: Atlantic media
Client representatives: Simona Koren, Rosana Turk, Lea Norčič, Jernej Janežič
Agency side project director: Simona Mladenović
Agency side project leader: Tea Rojec
Assistants to project leader: Ana Peterlin, Sanja Subić
Creative Director: Blaž Vuk
Copywriter: Peter Zabret
Art Director: Matija Kocbek, Vida Igličar
Designer: Vida Igličar
Lead Production: Damjana Grošelj
Photography Director: Sven Pepeonik
Director: Toon Aerts
Production company: Nora production group d.o.o.
Soundtrack: Sam Clunie, Dominic Marsh
