Source: BrandNews
Disney said in a filing with the Securities and Exchange Commission that it will demo its upcoming Disney+ streaming service for the first time at the company’s investor day on April 11.
The company will also reveal some of the original TV shows and movies being developed for the streaming service, launching late this year, which include first Star Wars series “Mandalorian”, original series based on High School Musical, animated series based on Monsters, Inc.
The platform is highly awaited as many see Disney+ as possibly the strongest player in streaming that will challenge Netflix and possibly be the fastest growing DTC platform to date, according to analysts from UBS.
The investment bank estimates Disney+ stands to attract 5 million subscribers globally in the first year, and 50 million in the first five years. The bank also suggests that increased investment from Disney into Hulu could drive growth in that business.
“In addition to leveraging our existing IP in new ways, we’re making significant investments in original content exclusively for Disney+, creating an impressive pipeline of high-quality movies and series we believe will make the streaming service even more compelling for consumers,” said Disney CEO Bob Iger in the filing.
Disney+ is expected to launch later this year and will include a slate of original movies and TV shows, as well as Disney’s decades-long library of content.
Pricing has not yet been released, though it is expected to launch a lower price point than Netflix.
