Diesel and their partner agency Publicis Italy have continued with the humorous marketing activities with a new stunt that has very little to do with fashion, but seems undeniably fun.
The duo have developed “The Capsule”, a meeting room from hell, designed to make conference meetings as short as possible. According to the campaign description, the idea for the stunt was inspired by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, and 50% of that time is squandered.
But that all changes when you step into the Capsule, which starts blowing wind, blaring sounds and tilting tables after a set period of time.
The whole idea goes hand in hand with the company founder Renzo Rosso, who says that the best decisions he has ever made were quick. It’s worth noting that this video is not the entire campaign, as Diesel really made one of these rooms and showed it of at Milan’s WiredFest.
