Source: youmark.it
As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media followers with the benefits and rewards one might expect to be exclusive to influencers with a smart new platform called SIDE:BIZ.
SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed.
To start a SIDE:BIZ, followers just need to go to www.diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone they know. Every time someone shops through their link, they earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences.
Agency Credits
Agency: Publicis Italy CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
Creative Director: Thiago Cruz i Mihnea Gheorghiu
Digital Creative Director: Sandra Bold
Creative Director i Head of Social Media: Marco Viganò
Senior Copywriter: James Andrews
Art Director: Cecilia Moro i Alice Teruzzi
Copywriter: Francesca Ferracini
Jr Art Director: Alex Eftimie
Jr Copywriter: Anton Kuerschner
Director: Filippo D’Andrea
