Zagreb-based agency Dialog komunikacije has become an official partner of Golin Ketchum, a global network of communications and consulting agencies established earlier this year through the merger of two Omnicom PR networks. The new partnership connects Dialog with an international organization operating in more than 70 countries and employing over 8,500 professionals.
The Golin Ketchum network works with major international companies and brands, including adidas, Disney, Google, LEGO, Mastercard, Microsoft, Netflix, and Uber.
For Dialog komunikacije, the partnership is particularly significant because it provides access to international experience and technological solutions across various areas of the communications industry. According to Marina Čulić Fischer, CEO of Dialog, joining the network will give the agency greater insight into the processes behind campaigns developed for some of the world’s leading brands, while also bringing it closer to integrating advanced AI tools into its daily operations. She particularly highlights their potential applications in content creation, increasing brand visibility, improving efficiency in influencer marketing, and crisis management.
Golin and Ketchum have also received numerous international accolades. Last year, they were named Global Agency of the Year for the second consecutive year by PRWeek and PRovoke Media, alongside Agency of the Year honors in the large agency category across North America, EMEA, and APAC. That same year, they won Gold and Silver awards at Cannes Lions.
In late October this year, Golin Ketchum received six awards at the PRWeek UK Awards, including the title of Agency of the Year in the large agency category in the United Kingdom.
