By taking over Stratosfera, a leading Polish consulting firm specializing in the development of marketing strategies, and Polish digital agency Digital One, Deloitte has expanded their range of services in Central Europe to the area of strategic and digital marketing.
Combining Deloitte’s global sectorial competences, their expertise and experience with the innovative approach of Stratosfera will offer clients a new, wider range of services in the domain of marketing strategy and brand positioning under the umbrella brand Stratosfera by Deloitte.
“Currently, a strong, well-positioned brand is one of the key assets of a company. Together with Stratosfera experts, we will support our clients in confronting the most demanding challenges, and offer them assistance in the development of innovative marketing strategies that are not only perfectly suited to their business objectives but also based on impeccable knowledge of the market, resulting from extensive experience and skillful use of advanced research techniques for purposes of analyzing the needs of target client groups and trends in each category,” said Rick Olcott, a partner in the Croatian office of Deloitte.
Coupling the ability of Digital One to produce creativity and marketing projects and Deloitte’s know-how in the field of strategic and technological counseling and knowledge of the sector, defines an entirely new, disruptive model in this category, built on the resources of a digital agency and a consulting firm as foundations that complement each other to the highest possible degree. Results speak in favor of such a model in the US and globally. After the takeover Digital One will continue operations under the global brand Deloitte Digital.
Deloitte Digital’s approach to embedding new activities into every corner of the world underlines the importance of nurturing the unique organizational culture of creative agencies. “Deloitte Digital is a member of the Deloitte family, but we are aware that a unique culture is the main ingredient of the secret recipe of every major advertising agency. It is our wish to preserve it, which is the reason why the operations of Deloitte Digital are led as a network of studios with a high degree of autonomy. We wish them to preserve their start-up culture, while acting within a global consulting force. We like their informality, flexibility, freedom in working methods, relaxed atmosphere, and uncompromising attitude towards quality and aesthetics, as well as their commitment to close and continuous cooperation with clients. This is also something that employees of Deloitte Digital like, as well as our clients who like this form of cooperation with us,” said Olcott.
By taking over Digital One, which has nearly one hundred employees, Deloitte Digital will achieve almost instant access to the solid and proven competences of the digital agency. However, this is only the first phase of Deloitte’s planned investments, which include further enrichment of its services and territorial expansion in Central Europe and beyond, in order to build a digital marketing hub for other markets in Europe.
