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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Degordian develops new service that takes it into the PR realm

Given the increasing tendency of clients to use influencer activations, Degordian has decided to offer an integrated service which they called the Digi PR

01/10/2018
in News
2 min read
Degordian develops new service that takes it into the PR realm

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

A service that integrates influencer marketing, native advertising, media relations and integration with the Social Media division brings Degordian a strategic approach to digital PR, emphasizing the importance of long-term planning of PR activities.

Anamarija Virant, a digital PR manager at Degordian, says the market needs for such a service are large and constantly growing.

“Today, there is a great deal of talk about the appearance of influencers as well as their importance for brands. They are aware of their importance and want to include them in their campaigns, but unfortunately, very few brands do it strategically and with a long-term goal. Because of the overwhelming number of branded releases, it is extremely important to create relevant and innovative content that will engage the audience. It should be emphasized that Influencer marketing is not branded content and it is important that content is tailored to the channel where the brand communicates. It allows brands to be more courageous and different from their usual way of communication. For the best results it is necessary to get out of one’s comfort zone.”

At this year’s Days of Communication, Degordian won MIXX in the Best Social category, and at the Weekend Media Festival they won the small SoMo Borac for the VIP YouTube Academy campaign, which was carried by influencers. The primary goal of the project was to address the Gen Z that spends most of its time on YouTube and are infamous for their disloyalty to brands, while the secondary goal was to build a modern brand image. The themes were presented through 19 lectures, two specials and one live quiz, and influencers lectured on all the segments needed to become a YouTube star.

Native advertising is also an important part of the digital PR strategy. Degordian believes that a strategic approach and integration of Native and Social Media activities can create not just short term, but also long term value for brands

Anamarija adds: “Native articles are subtly branded stories that people believe and which are interesting and useful in contrast to classic PR releases. The brand has to be in the service of content and a great trust of the client is necessary to do quality native content.

Given that it is characterized by a longer text form, it must be innovative and interesting enough for the target group. Visual attractiveness is crucial, there is a trend of growing use of video formats and the need for creating innovative content that will be relevant to the target group.”

The goal of the Degordian PR is to provide each customer with a PR strategy that meets the needs and communication goals of a particular brand, whether it’s about classic PR activities, native advertising, or influencer marketing.

Tags: DegordianDigi PRDigitalPR
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