Looking forward to the KAKTUS 2016 festival, Marketing Mreža will organize a debate titled “Keepin’ it 360!” on 10 October at the Cineplexx in Ušće Shopping Center.
This debate is a warm-up for the KAKTUS 2016 festival, through conversation on the importance and future of integrated communications in Serbia. During the debate, some of the important issues in this field will be raised: integrated communications – yes or no; do all brands have to be on all networks and use the same channels of communication; can an agency really offer a full integrated campaign to a client, or are specialized agencies more efficient; what are the experiences of companies with integrated campaigns; and is it enough to have just a mere adaptation for all channels of communication, or do we have to prepare adequate design for each individual channel.
These and a number of other questions will be answered by: Ivan Živković, Managing&Creative Director, Pioniri Communications; Veljko Golubović, Regional Creative Director, FCB Afirma (Adriatic region); Anja Radulović, Creative Director, Leo Burnett; Marija Matić, Media Planning Director, Direct Media; Sanja Bušić, West Balkan Marketing Activation Manager, PepsiCo (Marbo Product); Nataša Pavlović, Director of Marketing Communications, Mercator S and Nataša Jovanović, Marketing Director, Delta Food. Moderator of the debate will be Marina Grihović, owner of the PR agency Headline and co-owner of the digital agency D-kit.
During the debate, several integrated campaigns that have been entered for the KAKTUS 2016 awards will be presented.
The second festival of integrated communications KAKTUS 2016 will be held on 27 and 28 October at the hotel Crowne Plaza in Belgrade.
More about the KAKTUS festival is available at www.kaktus.rs.
