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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Davor Turković – The best source of information when there’s a big fire to extinguish

Colonel Davor Turković is one of the finalists for Communicator of the Year 2018

22/01/2018
in News
2 min read
Davor Turković – The best source of information when there's a big fire to extinguish

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Colonel Davor Turkovic, Chief of Staff and Deputy Commander of the 93rd Air Force Base of the Croatian Air Force and Air Defense in Zemunik, joined the Croatian Minister of Science and Education Blaženka Divjak, and Croatian MP in the European Parliament Biljana Borzan, on the shortlist for the Communicator of the Year 2018. The jury of the Grand PRix awards of the Croatian Public Relations Association praised his communication during last year’s fires in Dalmatia, when he commanded the firefighter squadron.

“Davor Turkovic proved to be an excellent communicator even during extremely difficult situations. It is precisely the crises that highlight those who masterfully employ all the rules of good communication. Turkovic always provided clear and accurate information to the public, and he was prepared to explain them professionally. Although extremely active in the worst fire fighting season over the past few decades in Croatia, he conducted successful communication towards the most important stakeholders – employees of the Croatian Air Force and Air Defense, other fire fighters, the media and the general public – citizens and tourists,” said Krešimir Macan, president of the jury of the 11th Grand PRix.

Talking about the development of his communication skills, Colonel Turkovic revealed that he had built good foundation for these skills through the course in communication sciences at the Croatian Military Academy.

“It was also helpful that the vast majority of military pilots are trained for flying teachers. We need to know how to convey our thoughts well, so that the other side will unambiguously receive the information necessary to develop the skills. During the fifteen years that I’ve been a member of the Firefighter Squadron, due to great public interest, I gave the media about twenty interviews annually. Thanks to today’s technology, I could break down my own media appearances to learn more,” Turkovic said.

He believes the most important factor in public communication is honesty.

“Everything that is said is being written somewhere, and if it is not trustworthy, the credibility is lost. When you lose credibility, communication skills are no longer important. Today we use fast communication technologies, but in order for the information to be completely accurate, it is sometimes best to wait a bit for it,” Turkovic said.

Two more finalists for the Communicator of the Year award will be announced in the following week, and this award that is intended for those who are not professionally engaged in communication, but have shown excellence in communication, will be awarded during the Grand PRix award ceremony. After the shortlist is finalized, the jury will choose the winner, and citizens will also have their say in who will win this award.

Workload for the jury of Grand PRix is growing. Soon, the Anti-Communicator of the Year needs to be selected, as well as the communication expert who will receive the Grand PRix award for the development of this profession. By the end of the month HUOJ will still be receiving applications for the best communication projects.

Tags: Communicator of the YearGrand PRixHUOJ
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