Source: Creativity
It’s been 23 years since David Schwimmer starred in a TV commercial, and now we write about him on our portal twice in two days in a row. This time, he is the star of four teasers for a spot we’ll never see.
Better known as Ross Geller from Friends, Schwimmer in the commercial Skittles says it will show during Super Bowl LII to a single fan, teenager Marcos Menendez of Los Angeles.
A quartet of 15-second teasers for the secretive DDB spot were released, in which Schwimmer plays four different characters, each with a quirkiness one would expect from the “Taste the Rainbow” candy brand. In each teaser Schwimmer wears a different wig; in another, he dons a mustache. All films share the ungrammatical tagline “Exclusive the rainbow. Taste the rainbow.”
https://www.youtube.com/watch?v=NEmFS50lsTw&list=PLQYWCsTsS9XlqWSjydL_r1zm8rDrwWLwE
The final commercial is set to be shown only to Menendez, according to Skittles.
Schwimmer says he was intrigued by the idea of showing a Super Bowl-worthy commercial to a single person. “I just thought it was really funny and inherently subversive,” says Schwimmer, who says Skittles’ ads appeal to his own sense of humor.
Not even the star knows which of the characters will ultimately be shown to Menendez.
“Not only do I not know, I’m not even going to see it,” Schwimmer told AdAge, and said he may try to convince someone to show him a cut of the chosen spot.
