Source: Adweek
Danny DeVito will star in M&M’s 30-second Super Bowl spot, and ahead of the game the brand has revealed a 15-second and a six-second teaser, in which DeVito bathes in a pool of chocolate. This is M&M’s first ad for the big game after three years away, and was done by BBDO New York.
„Much like M&M’s, Danny DeVito knows how to entertain,“ said Allison Miazga-Bedrick, brand director for M&M’s, in a statement. “We felt that Danny brought the perfect amount of humor needed for this year’s Super Bowl spot, and we know our fans will be delighted to see how Danny interacts with some of our beloved spokescandies.”
https://www.youtube.com/watch?v=O6K0ZPRqzFU
„When M&M’s approached me about starring in their Super Bowl commercial, I quickly jumped on the opportunity to partner with such an iconic brand,” DeVito said in a statement. “Plus, who can resist seeing me in a giant pool of chocolate?!”
