Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled earlier this week, with an explosion of colours, textures and shapes representing the ever shifting nature of creativity, thinking and work.
This year, the iconic D&AD Pencils are brought to life in animations with tangible textures, explosions of activity and a flurry of shape shifting. All the executions are designed to pay homage to the award levels or categories from the D&AD Professional Awards and using previous winning work as executional inspiration.
Ben Haworth, Creative Director, The Beautiful Meme explains, “In advertising and design the D&AD pencil, the symbol of excellence, is ever-present. Around it the industry is weft and warp and flux. Nothing stays still and that’s as it should be. That’s what this year’s identity is about.”
There will be at least 20 designs in the campaign with a number light projected on the walls at the Truman Brewery – adding movement and colour to the areas where the winning work is displayed. Executions will also appear as animations on screens at the entrance to the events and as prints throughout the venue. This series will be shared through D&AD’s social channels as well as on their website in the run up to the Festival.
This year’s D&AD Festival will be held 25-27 April in the Truman Brewery, London.
