One of the leading Czech news portals, Novinky.cz , has published the news about the plagiarized ad of the mineral water Mattoni, which was made by Sarajevska pivara and agency Gotiva, on which we wrote about a couple of weeks ago.
According to the Czech portals, lawyers are expected to join the whole story, while Alessandro Pasquale, CEO of KMV (Karlovarské minerální vody) which produces Mattoni water, issued a statement saying that the fact that someone copied the spot so soon only shows the “quality and superiority” of Mattoni water.
