Drugi jezik na kojem je dostupan ovaj članak: Bosnian
After the inclusion in the latest issue of Lürzer’s Archive, one of the world’s leading magazines for creativity in marketing communications, posters Well-raised Fish got a call from New York’s Poster House, who want to include the ad in their permanent collection, which will be available to worldwide audience by the end of the year.
Intention of the ad is to send a message to buyers of fresh fish from the Adriatic Sea that the fish from Cromaris, because of organic farming and the special attention given to breeding in the pure Adriatic Sea, it’s a truly “well-raised” fish.
Cromaris, which operates within Adris Group, is the largest Croatian producer of fresh sea bream, sea bass and mussels, and is currently the eighth largest world producer of sea bream and sea bass. The company makes 75 percent of its revenue in foreign markets.
The ad was created by Creative Director Drago Mlakar and Art Director Nebojša Cvetković from Bruketa & Žinić OM.