The big birthday party of the Croatian state lottery (Hrvatska Lutrija), marking the 45 years of existence, attracted a lot of visitors and loyal players to Zagreb’s Zrinjevac park. The event was moderated by Jelena Glišić and Joško Lokas, who hosted a rich program.
Guests danced to the jam of Soulfingers, enjoying a combination of soul and funk melodies with DJs in pauses. The lottery also organized a lot of games for the visitors, in which everyone was a winner.
At the very beginning, the young couple Ivana and Dražen Dolić, who recently treated guests at their wedding with Lotto tickets, had yet another occasion to celebrate. Croatian Lottery liked their idea so much, that they decided to treat them with a gift that they will remember for a lifetime, a HRK 30,000 voucher for a trip of their dreams. Ivana and Dražen were delighted with the surprise. The celebration also ended with another travel, as the lucky winner in the Happy Numbers game Branka Juraj won a trip to Paris with her husband.
“We wanted to celebrate this anniversary with our loyal players at one of the most beautiful locations in Zagreb. Great weather and even better entertainment have marked this day and we are happy to bring happiness to our loyal players with new prizes. Aside from the fact that we are bringing ‘More than Games’ to our players for 45 years, it is important that we always provide quality contribution to the community through a variety of useful activities. Along with successful business, this is also the imperative of our activities, just as the slogan of HL says ‘More than Games’,” said Ana Jazić, spokesperson and head of the Corporate Communications Department and DOP at Hrvatska Lutrija.
The Croatian state lottery has launched a new campaign amid the 45th birthday. The creative concept was designed by the Real Grupa agency, under creative direction of Maro Pitarević, who stands behind this emotional story about the joy of playing that follows us throughout our lives.
The spot was directed by Sonja Tarokić of Kabinet produkcija, and the story about the 45 years of Hrvatska Lutrija is narrated by Željka Fattorini.
