In a fully packed hall at the Rovinj Weekend Media Festival, more than a hundred interested spectators attended the discussion on the panel Sales Orgasm. When Does Sales Become Better Than Sex? on Friday. Communication expert Krešimir Macan was joined on the panel by the founders of the Sales Mindset Club, Vedran Sorić and Saša Tenodi, who highlighted the most important formula for successful sales.
“Networking is the only strategy that always succeeds,” Tenodi stated, explaining that this is precisely why their concept of socializing and knowledge exchange within their Club has gained regional recognition. On Thursday, the Sales Mindset franchise was launched in Slovenia, in the very center of Ljubljana, in front of more than 170 participants. The Croatian concept of networking and enhancing sales skills, aimed at raising professional standards and introducing innovative practices, will now spread across Slovenia as well.
“The foundation of the entire Sales Mindset story is communication skills in sales, and we are proud that this Croatian format has gained regional recognition. Unfortunately, sales is still often marginalized, but we forget that at least 15 percent of the working population is employed in sales, and that one in four job ads is for a sales specialist. It’s clear that there is plenty of room for improvement, both in sales skills and in the reputation of the profession itself and the value it brings to the economy,” emphasized Vedran Sorić. With the support of well-known entrepreneur Ognjen Bagatin, the Sales Mindset Club is gaining more members each day, often through word of mouth.
“Everything happening around the Sales Mindset in Slovenia is confirmation of the main message we heard there – sales doesn’t end with the sale, but with a recommendation. The number of participants at the opening in Ljubljana, as well as the growth in Club members, is proof of successful sales,” the founders said.
They reflected on the promotion strategy of the concept in Croatia – organizing the conference Sales Mindset: The Wolf Strikes Again, where they brought the real Wolf of Wall Street, Jordan Belfort, to Zagreb. Soon declared the most successful sales conference of the decade and awarded the HUOJ Grand PRix for Event of the Year, the visibility of the Sales Mindset was raised to a regional level.
“From day one, we advocated for a change in the old practices. We didn’t give away tickets, and yet we managed to sell out the venue. Many organizers in the region have since adopted this trend. I’m glad that through our initiative, the entire market has made a significant leap forward in the past year,” concluded Tenodi.
After Ljubljana, some participants arrived in Rovinj as part of the spectacular From Sales Mindset to WEEKEND.17 Business Grand Tour caravan of exclusive cars, traveling through Trieste, Portorož, Motovun, and Umag. Cars worth more than two million euros, gathered in collaboration with the Highlife Club, attracted the attention of onlookers. Among them was the best singer-driver, Sandi Cenov, who himself owns an impressive Lotus Elise Cup 250.
