The Croatia 2074 project was developed through the collaboration of Adris Group, Croatia Osiguranje, Millenium Promotion, and the agency Bruketa&Žinić&Grey to celebrate the 140th anniversary of the founding of Croatia Osiguranje, the oldest and largest insurance company in Croatia. This project is the result of cooperation among around thirty leading Croatian scientists, experts, and artists.
The project was designed to encourage public debate and foster more responsible thinking about Croatia’s future. The process began with reflections on the future, followed by an analysis of facts and trends. This resulted in the creation of three possible scenarios – optimistic, pessimistic, and realistic. The three scenarios are based on the idea that the future is not predetermined but is shaped by our everyday decisions.
Optimistic Scenario presents a vision of the future that could unfold if we wisely utilize our potential and if global elites become more aware of their responsibility for the future of humanity.
Pessimistic Scenario provides insight into the potential consequences if we fail to find adequate responses to challenges such as climate disasters, mass migrations, and the negative impact of technology.
Between these two extremes lies the Realistic Scenario, which combines current trends with the hope that we can manage our destiny more consciously and responsibly.
The scenario development involved:
Prof. Dr. Goran Bandov, Dr. Art. Tihoni Brčić, Prof. Dr. Zrinko Čustonja, Tomislav Fiket, Dipl. Eng., Prof. Dr. Daniela Angelina Jelinčić, Korado Korlević, Ivica Kostelić, Prof. Dr. Kristijan Kotarski, Dr. Damir Krešić, Matej Meštrović, Prof. Dr. Robert Mikac, Prof. Dr. Josip Mikulić, Academician Igor Rudan, Prof. Dr. Božo Skoko, Dr. Iva Hraste Sočo, Prof. Dr. Velimir Srića, Prof. Dr. Mario Šiljeg, Dr. Iva Tolić, and Prof. Dr. Feđa Vukić.
For more information, visit the official website
Project Team
Adris Group
- Director of Corporate Communications: Predrag Grubić
- Corporate Communications/PR Specialist: Kristina Miljavac
Croatia Osiguranje
- Director of Marketing and Corporate Communications: Maja Weber
- Communications Coordinator: Tihomir Vedriš
- Communications Expert: Merita Arslani
- Communications Expert: Kristina Ferčak
Millenium Promotion
- Concept Author & Content Supervisor: Prof. Dr. Božo Skoko
- Co-Author of the Concept & Content Lead: Vladimir Preselj
- Project Coordinator: Mirna Štih
- Head of Communications: Veronika Raguž
- Communications Coordinator: Joco Glavaš
- Communications Coordinator: Danijela Čavlović
- Head of Media Planning & Buying: Ana Šimić
- Media Planning & Buying Coordinator: Daria Majdak
- Event Manager & Multimedia Pavilion Opening Concept Author: Martina Pandžić Skoko
- Scenario Development Associate: Filip Orlić
- Scenario Development Associate: Marko Ćustić
Bruketa&Žinić&Grey
- Creative Director: Davor Bruketa
- Project Director: Roberta Kranjec
- Junior Project Manager: Nikolina Radenić
- Senior Art Director: Ivana Momčilović
- Designer: Lucija Čičin-Šain
- Head of Video Production: Anja Pečovnik
- Digital Designer: Iva Marenić
- Video Animator: Tvrtko Karačić
- Head of DTP Department: Radovan Radičević
- DTP Operator: Željka Tročak
- Head of Social Media Department: Tatjana Komljenović
- Social Media Manager: Marija Polimac
Partners
- Pavilion Production: Hanger Media (Tomislav Zeljko, Dario Oxenham)
- Video Production: Rational International
- Director: Mario Mlakar
UX/UI: Unordinary’s (David Asael)
