Three years ago Zagreb’s agency Stožer started giving their pride to their partners as seasonal greetings, in a manner so common these days, through email! But the crew at Stožer thought that the only thing that people would find interesting to receive in their mail is something to have a laugh at their expense.
Thus began the tradition of giving away their pride.
When they started this project in 2013, they decided to stop the traffic in the center of Zagreb to take a photo and then pretended they are cool as The Beatles, but in fact they were the laughingstock of all passers-by who were busy with their holiday shopping. Thus the whole concept was created.
This year’s seasonal greeting from Stožer is in the same manner, see for yourself:
