Drugi jezik na kojem je dostupan ovaj članak: Bosnian
An announcement recently came out that Facebook is testing the so called mid-roll ads on video content. Like YouTube, Facebook sees there an opportunity to make money from the videos that are distributed through this still unavoidable social media platform, on which people daily watch billions of videos. According to the claims of some leading industry media, which Facebook has not officially confirmed yet, ads should appear within the video after 20 seconds of watching time, they would last up to 15 seconds, and the advertiser, as in YouTube, would take a share of 55% of revenue.
“Through mid-roll video ads on its platform Facebook is trying to attract advertisers who have so far worked through YouTube,” commented Stipe Bačić, digital account executive of the agency Bruketa & Žinić OM. “It will be interesting to see to what extent will this affect their transition and will Facebook grab a piece of YouTube’s cake. On the other hand, ads in the videos could have a negative effect on users and further frustrate them along with the current formats of Facebook advertising. There is a possibility that a large number of them will stop watching videos. Still, I believe that this will eventually become a much better format for advertising than the current Suggested Videos format.”
“Pre-roll ads on Facebook probably would not work as they do on YouTube, as users would simply scroll away in their news feed, so advertising after 20 seconds, when users are already invested enough in the content, seems a logical choice,” commented Marko Matejčić, digital strategist at B&Ž. “Reaction of users will certainly not be good, because they are accustomed to having everything for free and without restriction.”
“Advertisers are facing a challenge of how to achieve user engagement through digital channels, build brand preference and ensure customer loyalty, and mid-roll ads will be a clear indication of who is ready for this race,” commented Iva Bolta, digital strategist at B&Ž. “Very soon, in the process of creating video ads, the factor of creativity and innovation will be more important than the invested amount of money for promotion.”