By: Ana Burazer
The Inhale BKR after party, at which visitors were entertained by funky band from Bihać GMO (Goni Mala Odavde) and one of the DJ’s from the DJ trio Aerodynamic Vibers, marked the end of the Second Session of the Creative Republic of Bihać.
The conference was opened by Kristina Ercegović with her lecture titled Take Everything, But Don’t Take My Contacts! (agency Zaokret and Business Cafe Zagreb), who spoke about the importance of networking in the business world.
After Kristina, participants had the opportunity to hear the experience of young Jovana Lea Simić (JDM Ltd. Belgrade), who together with Slobodan Jovanović Coba (Coba & Associates Belgrade) and Kristina Ercegović, discussed in the first panel How Small Become Big? about the importance of hiring professional marketing agencies when building a brand. Her collaboration with the agency Coba & Associates resulted in a premium brand of jams, the Little Blue Pot, which are now sold in the US market as the most expensive jams in the world.
Agency 404’s Martina Kolaček then took the stage and talked about the fast and dynamic content platform of the project The Voice, as well as about adidas’ long-term digital strategy for engagement, in her lecture Click, Quick, Slow: Content that’s Liked!
Vanja Cuculić (Studio Cuculić Zagreb) presented his Destination identities and works from his portfolio. Vanja spoke about his experience in projects such as the Ogulin, City of Fairy Tales and how much destination identity is important for the direction in which a certain destination wants to go.
How to build a modern tourist identity of a country was the topic of the lecture Serbia as a Brand, presented by Slobodan Jovanović Coba (Coba & Associates).
How big is the importance of social networks in tourism? How do you use them to attract tourists in large numbers? What are the destinations and what is it that tourists are looking for? These were the topics for Ilija Brajković from the digital agency Akcija from Zagreb.
The main panel of this year’s Creative Republic of Bihać was Branding in Tourism, which involved Kristina Ercegovic (Business Café), Dr. Božo Skoko (MPR Zagreb), Slobodan Jovanović Coba (Coba & Associates), Vanja Cuculić (Studio Cuculić) and Amarildo Mulić (National Park Una).
Museum of the First Session of AVNOJ in Bihać was again visited by a remarkable number of businessmen from the region, journalists, students and young people who are entering the entrepreneurial waters for the first time.
