Source: Creativity
Meat & Livestock Australia jumps on the diversity bandwagon in this spot promoting Australian lamb — but in a funny and irreverent way.
The organisation packs about as diverse a cast as it can manage into the spot, by The Monkeys, which kicks off with the (white) presenter addressing concerns that “too many perky white males are contributing to a lack of diversity on our screens..” He’s switfly replaced by an Indian Australian actor, Arka Das, who is joined by Australians of all genders and colors, inculding a gay dad couple, a transgender comedian and several indigenous Australians. There’s also: a deaf woman communicating in sign language, a Mormon, a little person, a man in a wheelchair and white people of various hues and colors.
https://www.youtube.com/watch?v=-9Ka3a7cdYw
The idea is to promote lamb as the “ultimate cross-cultural protein,” but also to address criticism of the organization in the past; its Australia Day ad earlier this year was accused by some of being insensitive to Australia’s indigenous population.
This one ends with indigenous athletes Cathy Freeman and Grey Inglis answering, in reply to the question “Who was here first?” as everyone gathers for a BBQ, “Er…that’d be us.”
