Source: DigitalArts
Converse has redesigned its logo with elements from the iconic brand’s long history, and the new identity remains familiar and discreet.
The new logo is an attempt to create a “forward-looking” aesthetic that will resonate with “the daring spirit of youth”.
This brand has been around since 1908, and has maintained huge street appeal with younger consumers, and now the new logo replaces the previous wordmark, which had a star in the letter ‘O’, with a new wordmark and placement of the star chevron above it (seen above).
“Let’s leverage an icon that’s part of our heritage that’s also representative of moving forward,” Converse told Cool Hunting. “The challenge was getting our name in the mix so we had to develop a new wordmark.”
The designers sought inspiration for the new typography in the historic Converse logos, so the wordmark is a combination of four or five different versions of the logo, with heavy influence from the 1920s and 30s when heavy weight sans-serif fonts were popular.
Although the new logo represents company’s brand identity, it won’t replace the iconic Chuck Taylor logo.
Converse is also launching a new One Star Perforated Leather collection, which originally came out in 70s as a distinguished basketball shoe, which was then adopted by the 90s skateboarding movement.
