Content Experience, first content and digital marketing conference in Serbia, is quickly approaching, as the agencies Represent Communications and The Content Studio go into final preparations for the conference that will be held on 3. and 4. of October in Belgrade hotel Metropol.
If you haven’t already signed up for this event, now is the time, because lecturers from America, Europe, the region and Serbia are preparing great topics for all who are engaged in the marketing and communications industry and who love a good story.
Which 10 characteristics make effective content, how great is the power of visual content, why good storytelling is changing the history of marketing, how does Google explain what is „content“? All these questions will be answered through lectures, panels and interviews by: Justin Kirbey – creator of world famous brands and a lecturer at the University of the Arts London; Robert Rose – strategic adviser to the US Content Marketing Institute; Lazar Džamić – creative strategist and until recently the head of the London-based team for brand strategy of Google; Nenad Senić – chief editor of Slovenia’s biggest content marketing agency PM; and Slavimir Stojanović – one of the most famous graphic designers and visual artists of Serbia.
Marijana Agić Molnar, director of GfK for the Adriatic region, together with her colleague Goran Tintor, responsible for digital research of GfK in the same region, will show a number of interesting and useful information about the actual habits of consumers. What they really like, how they react, what is their behavior like and where are the differences between Serbia, the region and other countries?
At the Content Experience, Ivan Rečević, marketing technologist, will explain programmatic from A to Z. There will be a lot of talk about the changes in the media world, the role of “native advertising” in media presentation, influencers as new media and related topics, through the lecture of Danica Kombol, director of Everywhere, the leading US Agency for influencer marketing. There will also be a panel discussion with the top domestic online influencers and presentations and practical examples by Goran Radulović, director for this field in Media Impact, a company of Ringier Axel Springer. The theme will be additionally spiced up with an interview with the creators of the portal Njuz.net, who wonder whether “news” is anti-marketing.
Welcome to the Content Experience!
