Company Bambi AD and agency Communis DDB had their representative in the finals for the Digital of the Year Award at this year’s Weekend Media Festival, in a competition that traditionally recognizes region’s very best in the digital world.
Responsible for the interesting idea and the project Plazma Mini Mini from the creative side was Marija Obrenović, digital account director of the agency Communis DDB, who more than deservedly entered the finals of the prestigious Digital of the Year award. The reason for cooperation between Bambi and Communis was the launch of the campaign Plazma Mini Mini, which aimed to show an even more fun side of this everyone’s-favorite. For the first time it brought direct communication with the younger target group, opting for content strategy boosted by influencer marketing.
“A dare to stop having fun” game definitely entertained both creatives and participants while it lasted, but what the client highlights is even more important – the results of the campaign: “A serious reach was achieved, and awareness raised… sales have boosted the budget three times what was planned,” said Jelena Ljubomirović, brand manager within the Plazma team.
In more than an entertaining duel in the video Dvougao (Biangle), Marija and Jelena explain the idea, goal and strategy of the campaign in an interesting and humorous way.
