In collaboration with the digital agency iZone, Croatian HURA in October launched an online campaign to promote quality pitch procedures for selection of marketing agency. With the messages “Less is more”, “Choose targeted” and “Beware of whom you go to the end with”, the goal was to raise awareness of importance of calling no more than 3 + 1 agencies for tenders and quality selection of collaborators. The campaign has attracted great attention, but also support from the profession, so the second wave of the campaign was launched in December.
The campaign was launched as part of a comprehensive initiative by HURA aimed at promoting guidelines for the successful implementation of pitch procedures, which were taken from the EU practice and are designed to help advertisers in painless and successful implementation of pitch processes.
Recommendations for successful implementation of the contests can be found at: hura.hr/dobra-praksa/preporuke-za-provedbu-natjecaja.
