Source: TheDrum
Sports apparel brand Champion has launched a new campaign titled ‘Dare to be Champion’, highlighting individual athletes and creatives who passionately strive for greater heights.
The new spot features three inspiring individuals – a
skateboarder from LA, Leandre, a dancer from LA, Jaira, and an artist from New York City, Casey, who encapsulate Champion’s vision that celebrates the life, heart, skill and dreams of real champions, according to the brand.
‘Dare to be Champion’ is Champion’s latest, full-scale campaign created in partnership with the 360i agency, and with it the brand wants to dispell the notion that success is solely defined as winning. Instead, it shows three people whose hard work and talents make them keep trying, even if they haven’t found fame yet, which makes them winners already.
Leveraging online video across Facebook, Instagram and Snapchat to reach a young and diverse audience, Champion will also tap the three champions’ own social channels for influencer-driven campaigns.
