This year’s CES was visited by more than 185.000 industry professionals, who came to network, meet next-gen electronics, services and exchange experience.
So how can tech influence new experiences? The answer to this question can be found in products such as InsideCoach, PicoBrew Z, KitchenAid Cook Processor Connect which Isobar singles out in their report.
In the report, Isobar writes how people using latest tech, gadgets and services are testing their abilities and capacities, and are becoming experts in unusual fields.
“Technology has become a part of our everyday life. It pervades every minute of our day so thoroughly that we stopped even noticing it. Smartphones, watches, gadgets, sending voice instead of text messages, communicating with selfies and emojis instead of words, all this has become common to today’s consumer,” says Vjeko Srednoselec, Business Director of Dents Aegis Network.
“However, new technologies are coming, which will further change consumer behavior – 5G, machine learning, blockchain … A very exciting time is coming!”, Srednoselec concludes. You can find the report here.
Creative agency Isobar is part of the Dentsu Aegis Network, made up of agencies such as iProspect, Vizeum and Carat. It closely collaborates with leading world brands, who wish to ensure their place in the market, transform their business, provide new products and services to users.
